Love Formula
Relationships · Intimacy · Personal growth

Relationships should do more than simply work.
They should be where we live, love and feel alive.

Relationships, sexuality and personal change — approached with expertise, openness and without shame.

Find a topic that matters to you nowExplore services

♥ For women, men and couples

Petra Pinjuh, founder of Love Formula
Petra Pinjuhcoach, hypnotherapist and educator
Petra in the media

Open conversations about relationships, wherever the conversation reaches

24sata
Jutarnji list
Slobodna Dalmacija
Gloria
Marie Claire
HELLO! magazine
HRT
Nova TV
RTL
Net.hr

Interviews, appearances and Petra's articles in one place.

Explore all media appearances
Start with what matters to you right now

Topics that speak to your experience

We experience relationships differently — and sometimes we need content that begins exactly where we are.

For womenYour relationship with yourself, boundaries and intimacyFor menEmotions, confidence and connectionFor couplesCommunication, intimacy and partnership
Ways of working

Support that follows real life

From an individual conversation to couples coaching and deeper work with personal patterns.

01

Individual coaching

A space to explore your relationship with yourself, relationship patterns, boundaries, insecurity and important decisions.

More about this service
All services
For reading and reflection

Featured articles

All articles
A new section

Ask Petra

Real questions from readers. Petra's honest answers, without shame or quick fixes.

Do you have a question about relationships, intimacy or your own experience? For now, you can read previously published answers.

Open Ask PetraAll answers
Anonymous question

Does size matter for good sex?

Petra answers

Centimetres may attract attention, but skill, confidence and presence make the difference. Petra answers whether penis size is decisive for a woman's pleasure.

18 August 20267 min read
Read Petra's answer
Petra Pinjuh
“Change begins when we dare to look honestly at what we feel.”
Meet Petra

A conversation that is expert, warm and free of shame

Petra Pinjuh works with individuals and couples on relationships, intimacy, communication and personal change.

Love Formula® grew from the belief that serious topics do not need to be cold, and that conversations about sexuality and relationships do not need to be sensational. We can be open, clear and human — while respecting each person's experience.

Petra is a sexologist and Somatica® Sex and Relationship Coach, bringing expertise, experience and open, shame-free conversation into her work.

Individual workCouples coachingEducation and media
More about Petra
Frequently asked questions

You may be wondering…

If the answer is not here, feel free to get in touch. The first step can simply be a short question.

Is this work only for couples?

No. You can come on your own, as a couple or join a workshop, depending on the topic and what you need at this moment.

What is the first conversation like?

The first conversation is for getting to know one another, understanding your situation and considering which form of work may be useful. There is no obligation to make a major decision immediately.

Can I simply read and get to know the approach first?

Of course. The articles offer useful insights and a feel for Petra's way of working before you decide whether to get in touch.

All frequently asked questions
Let's begin with a conversation

You do not need to have all the answers to take the first step.

Get in touch with a question or a short description of what you would like to change. Together, you can see what the next sensible step may be.

Contact Petra